Scenic Hotel Group
Turning sustainability strategy into something people can see themselves in.
Working alongside Third Era Sustainability, I partnered with Scenic Hotel Group to engage General Managers in the early stages of the organisation's sustainability journey. Through interactive workshops and organisational insight gathering, we helped build the understanding, ownership, and shared direction that informed Scenic's sustainability policy and laid the foundation for future leadership development.
My approach
Building engagement before building strategy.
Sustainability strategies are only as strong as the people behind them. That's why Third Era Sustainability invited me to collaborate with Scenic Hotel Group, helping engage General Managers before the next phase of the organisation's sustainability strategy.
Working alongside the Third Era team, I designed and facilitated a series of virtual workshops that combined sustainability education, creative engagement, and organisational insight gathering. Each participant received a reusable workshop kit containing ethically sourced materials, creating an interactive online experience while reflecting the circular principles at the heart of the programme.
Throughout the workshops, participants explored sustainability beyond environmental action, discussed opportunities and challenges within the hospitality sector, reflected on Scenic Hotel Group's existing strengths, and identified the sustainability priorities they believed should shape the organisation's future. Following the workshops, I produced a comprehensive engagement report capturing the collective insights, opportunities, and priority areas identified by the General Managers. These findings helped inform Scenic Hotel Group's sustainability policy, demonstrating how meaningful engagement can create a strong foundation for effective strategy.

